Losing is just as important as winning. I decided to share my creative concepts on 6 different tenders for Beeline and compare them with the implemented cases.
In short, my ideas of what the client wanted categorically did not match reality. The ideas presented in these cases were the result of many years of expertise in integrating brands into various festivals. Of course, expertise and creativity do not always promise victory in tenders. However, I believe that these proposals were worthy and competitive.
Of course, I lost a part of myself after each loss, but I enjoyed the creative process and learned a lesson from the whole situation.
Congratulations to the winning agency. I can't say I'm thrilled with what was accomplished. In my opinion the implemented proposal was less elaborate than ours. Besides, the brand zone looked worse than the neighboring brand zones and poorly correlated with the festival. The only thing that made the area stand out from the rest was the 6-meter inflatable mascot.
What was done (video):
• Inflatable mascot figure
• Marriage registry
• Small activities (vespa, tic-tac-toe, hopscotch game, bowling)
• Stickerpacks, flags, branded printing materials
• Lounge
• VIP stand in front of the stage
• Main stage branding
• Promoters in the form of mascots
I have to admit, I didn't expect brands to use mascot costumes in 2023. In our proposals, mascots were designed as large 3D figures or flat images on branded surfaces. Perhaps this was a big oversight on our part.
Congratulations to the winning agency. Looking at what was implemented, I can definitely say that we did not have enough up-to-date information. We also did not have adequate communication with the client and a real concept of co-branding with the festival. This explains how our concept was very far from reality. Moreover, we have received information that mascots cannot be altered in any way. However, the activities we proposed do not differ much from those implemented and the merch we offered looks more vivid.
What was done:
• a separate lounge area with sofas, a bar with exclusive drinks and a comfortable view of the stage
• themed photo zone with mascot
• art installation in the form of a vinyl player
• accessories store
• charging stations
• main stage branding
• pins and branded printing materials
I have to admit, I didn't expect brands to use mascot costumes in 2023. In our proposals, mascots were designed as large 3d figures or flat images on branded surfaces. Perhaps this was a big oversight on our part.
